THE PLAYBOOK ADVISORY

THE PLAYBOOK ADVISORY

Who We Are

Today’s premium brands don’t struggle with ideas; they struggle with momentum. Cultural relevance is easy to create, but hard to translate into sustained growth, aligned partnerships, and meaningful engagement.

The Playbook Advisory brings an outside-in POV that bridges strategic business thinking with creative direction, designing brand clarity, intentional partnership-led experiences, and digital storytelling frameworks that turn cultural alignment into measurable growth. As an extension of your team, we help internal marketing functions move with focus, confidence, and speed.

Ways We Partner

We work with brands in multiple capacities, from strategic advisory to full-service execution—meeting you where you are and scaling with you as you grow.

Explore a Partnership

  • We design and execute digital media frameworks that align storytelling, custom media, and production so brands show up with clarity, consistency, and strong engagement.

    What this includes:

    • Photo + Video Creative Direction

    • Social Media Content Strategy + planning

    • SEO & Digital Presence Optimization

    • Storytelling & Narrative Development

    • Platform-Specific Content Curation

  • We design and guide partnership activations from concept to execution—aligning strategy, collaborators, and on-site experience while leveraging trusted vendor partners.

    What this includes:

    • Partner Activation Design and Experience Mapping

    • Brand + Collaborator Curation

    • On-Site Deployment Oversight

    • Performance Tracking and Campaign Measurement

  • We help brands define who they are, who they’re for, and how they will show up—creating a unified framework that powers marketing, partnerships, and digital execution

    What this includes:

    • Brand Identity Development

    • Core Narrative and Comms Formatting

    • Audience Insight & Segmentation

    • Competitive Landscape Analysis

    • Strategic Growth Roadmap

  • For brands that want strategy brought to life, we act as an embedded marketing partner—owning execution across channels and initiatives. We manage the details, timelines, and rollout so ideas move from concept to impact seamlessly.

    What this includes:

    • End-To-End Campaign Planning And Execution

    • Cross-Channel Content, Partnerships, And Media Management

    • Ongoing Optimization And Performance Reporting

    • Day-To-Day Marketing Leadership And Execution Support

  • “Fiona has an incredible talent for securing brand meetings that feel genuinely personal and thoughtfully aligned. She builds real connections and consistently turns conversations into meaningful, high-impact partnerships.”

    - Margaret K.

    General Manager at Hudson River Tennis Club

  • “Fiona brought a thoughtful, well-balanced marketing approach that fits naturally with our high-end, members-only racquet clubs. She communicates the club’s brand and culture in a clear, authentic way, with a strong feel for tone and audience. Her work helped increase visibility while still preserving the club’s sense of exclusivity.”

    —Noah R.

    Program Director at the Racquet Lounge & Kings Athletic Club

  • "Fiona took on a leadership role and served as a strategic partner in our marketing refresh, helping refine our visual identity, strengthen social media storytelling, and elevate the events program with a thoughtful, mission-aligned approach."

    — Caroline P.

    Director of Development & Marketing, GallopNYC

Brands we’ve partnered with

  • Abercrombie & Fitch

  • Box2Box Sports

  • Pepsi

    Pepsi

  • Hint Water

  • Under Armour

  • Kent Hospitality Group

  • LUMA Hotel | SF

  • GallopNYC

  • LOCO Wetsuits

  • Adobe

  • Get Sendy Media

  • Yahoo! Sports

    Yahoo! Sports

Our
company ethos

We believe brands grow strongest at the intersection of clarity, creativity, and community. Through strategic guidance and intentional storytelling, we help premium brands create meaningful experiences that elevate presence, foster connection, and unlock new opportunities.

Learn more

Frequently Asked Questions

Have more questions? Explore our FAQ or contact us directly to discuss how we can bring strategy, creativity, and results to your brand.

Get In Touch With Us

  • We partner with premium lifestyle, hospitality, and consumer brands that value thoughtful strategy, strong creativity, and community-driven growth. Our clients range from early-stage brands building their foundation to established businesses looking to evolve, activate, or scale.

  • We sit at the intersection of sports, hospitality, and brand-building—combining business strategy with creative execution. Our approach ensures that every marketing decision is grounded in commercial goals while still delivering culturally relevant, experience-led work. We don’t chase ideas for the sake of creativity; we build strategies and activations that respect budgets, prioritize return, and make sure investments are put to work in meaningful, measurable ways.

  • Both. We work across brand strategy, digital frameworks, partnerships, and activations—and can also own full-service marketing execution. Some clients engage us for strategic direction, while others bring us on as an embedded partner to plan, manage, and execute end-to-end.

  • Every engagement is customized. We typically begin with a strategic phase to align on goals and opportunities, then move into execution—either through a project-based scope or an ongoing retainer. Our role scales based on your needs.

  • We focus on alignment over volume. Partnerships and activations are curated based on brand fit, audience relevance, and long-term value—not just visibility. The goal is to create experiences and collaborations that feel natural, strategic, and measurable.

  • It starts with a conversation. We’ll discuss your goals, challenges, and timeline to determine the right scope and approach. From there, we’ll propose a tailored engagement aligned with your priorities.

Contact Us

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