Who we are
Meet Fiona, Founder of The Playbook Advisory.
A UC Berkeley alum with a decade of experience across sports, luxury hospitality, and influencer marketing, Fiona brings a creator’s eye to elevated storytelling backed by strategic business acumen. Her athletic background and most recent role leading Marketing & Partnerships for luxury racquet clubs within Kent Hospitality Group shaped a clear point of view: the strongest brands are built with intention, community, and culture at their core.
Through The Playbook Advisory, Fiona partners with leading brands to drive growth through meaningful partnerships, thoughtful activations, and elevated content—turning strategy into impact and strengthening communities along the way.
OUR ETHOS
Building Culture.
We create frameworks and experiences that shape meaningful interactions, amplify brand identity, and foster a lasting sense of belonging. Culture isn’t just an outcome; it’s intentional, lived, and shared.
Uniting Community.
We bring people together through experiences, partnerships, and activations that connect audiences around shared values and interests. Strong communities turn engagement into loyalty.
Elevating Experience.
We design every touchpoint to feel purposeful, memorable, and elevated. From campaigns and activations to full-service marketing execution. Every experience reflects intention and impact.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!