We believe brands grow strongest at the intersection of culture, community, and longevity. TPBA partners with sports, hospitality, and premium lifestyle brands, and the teams, venues, and properties that want to work with them, to build partnerships and experiences that last, not one-off wins. As an extension of your team, we help internal marketing functions move faster and with more confidence.
We work with brands in multiple capacities, from strategic advisory to full-service execution, meeting you where you are and scaling with you as you grow.
Structured frameworks for planning and measuring digital media investment across partnerships.
End-to-end sponsorship and activation programs, from concept through execution.
Positioning and growth strategy grounded in community and long-term brand equity.
An embedded extension of your internal team, running marketing end to end.
"Fiona has an incredible talent for securing brand meetings that feel genuinely personal and thoughtfully aligned. She builds real connections and consistently turns conversations into meaningful, high-impact partnerships."
We audit brand position, sponsor readiness, and partnership pipeline to find where the real opportunities lie.
We build the pricing tiers, prospect lists, and pitch decks that turn a plan into a sellable package.
We run outreach through negotiation ourselves as an embedded partner and stay accountable for the close.
A UC Berkeley alum with a decade of experience across sports, luxury hospitality, and influencer marketing, Fiona brings a creator's eye to elevated storytelling backed by strategic business acumen. Her athletic background and her time leading Marketing & Partnerships for luxury racquet clubs within Kent Hospitality Group shaped a clear point of view: the sharpest brands are built up close, with a partner who treats every relationship like it's the only one they have.
Through TPBA, we partner with founder-led and mid-sized brands to drive growth through meaningful partnerships, thoughtful activations, and elevated content. Working between New York and Los Angeles alongside a trusted network of specialists, we weave senior-level strategy into your team instead of bolting it on from the outside.
A few things brands often ask before getting started.
Primarily sports, hospitality, and premium lifestyle brands looking to build long-term partnerships.
We act as an embedded extension of your team, bringing agency-level strategy and execution without the distance, and staying accountable through the close.
Both. Engagements range from strategic advisory to full-service execution, depending on what you need.
We start with a diagnostic, build the strategy and materials, then run outreach and negotiation as your embedded partner.
End to end, from concept through on-the-ground execution, always tied back to measurable brand goals.
Reach out through the contact form below and we'll set up a time to talk through your goals.
Tell us about your brand and what you want to build. We review every inquiry and reply within two business days.
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